LakeHouse Senior Living Leadership
With full support from operating partner Discovery Senior Living, LakeHouse Senior Living has assembled a cohesive and highly experienced executive leadership team throughout the Greater Lakes and the Upper Midwest. Each brings poise, passion and dedication to their role. Together, they uphold a culture of innovation, accountability and performance at all LakeHouse Senior Living communities.

Brad Poterack
Division Chief Operating OfficerBrad Poterack brings to Discovery Senior Living more than 25 years of experience as a forward-thinking, solution-minded leader with proven success across two dynamic industries, retail and senior living. He most recently served as Senior Vice President, Operations for Enlivant, a post he occupied since 2019.
Brad began his career in the retail industry with Marshall Fields, followed by Macy’s for 13 years where he most recently was a District Vice President responsible for sales, P&L, executive development, customer experience, operations, merchandise and visual execution for a 22-store district with 3,000 employees and $700 million in annual sales.
When Brad’s sons graduated college, he decided to make a career transition and had the opportunity to join Enlivant, where he began a fulfilling career in seniors housing. He had direct accountability for 10 regions across 10 states consisting of 122 assisted living communities totaling 5,694 units and 3,600 employees.

Adam Schlueter
Regional Director of Operations - East RegionAdam Schlueter is a seasoned senior living executive with over 15 years of experience serving seniors and their families. As the Regional Director of Operations for LakeHouse Senior Living, Adam oversees communities across Ohio, Michigan, and Pennsylvania. He brings a strategic and results-driven approach focused on occupancy growth, expense management, and associate retention. Adam earned his Bachelor of Science in Business from the University of Phoenix and a Master of Business Administration from Western Governors University.

Elizabeth Parsons
Regional Director of Operations - North RegionWith over two decades of experience in retail and HR management, Liz has navigated through various roles leading her to her current role of Regional Director of Operations in the senior living sector. Transitioning into this field has infused her professional journey with a stronger sense of purpose, driving her to make meaningful impacts on the lives of seniors and their families, all while getting the opportunity to impact leaders along the way.
A graduate of Augustana College, Liz earned a Bachelor of Arts in business management, finance, and marketing as well as a master’s degree in business administration.
Outside of work, Liz finds joy in cherishing moments with her two children, immersing herself in their sporting events, both as a cheering parent and an enthusiastic coach. Traveling fuels her sense of adventure, while her penchant for organization keeps her grounded. In her spare time, you will find Liz outside, soaking up the sunshine, traveling somewhere new and cheering on her favorite teams at professional sporting events.

Cheryl Sarver
Regional Director of Operations - South RegionWith over 30 years of healthcare experience, Cheryl started her career in Resident Programs. She quickly moved to the Executive Director role and served in communities ranging in size from 42 apartments up to a 360 bed Continuing Care Retirement Community, and specialized in skilled facilities before moving over the assisted living sector. She continued to follow her passion and love of leadership to the position of Regional Director of Operations where she has been serving residents for more than 15 years.
A graduate of Indiana State University and Indiana University Cheryl holds two bachelor of science degrees: one in Business Management and one in Recreation Therapy. She also earned a teaching degree from the school of HYPER and a coaching specialty. She continued her studies to earn her Health Aare Administration licensure to continue her path of serving seniors.
Outside of work Cheryl enjoys woodworking in her shop, following her two children’s athletic events and supporting her favorite college team: the Indiana Hoosiers. She is an avid traveler and loves to experience new things. Cheryl embraces each day as an adventure.

Ashely Woodcox
Regional Director of Sales - South RegionAshley’s career in senior living began with a part-time housekeeping role at an assisted living community while she completed her B.S. in Public Health at Indiana University Bloomington. Her passion for the industry quickly grew, leading her to obtain her CNA license and continue working as a CNA throughout her college years. After graduation, Ashley expanded her expertise in senior care by taking on various sales and marketing roles across assisted living, skilled nursing, and Continuing Care Retirement Communities (CCRCs). In 2014, Ashley transitioned into an Executive Director position, focusing on assisted living and memory care, where she honed her leadership and operational skills. In 2024, Ashley joined the Discovery Senior Living team as Regional Director of Sales, bringing a wealth of experience and a genuine dedication to improving the lives of seniors.

Melissa Leaver
Division Director, Human Resources
Christina Cotton, RN, MBA
Division Director, Resident CareChristina has been a clinical leader for over 16 years. She has extensive clinical experience combined with administrative and operational oversight throughout the continuum of care. She has worked in both the outpatient and inpatient settings. Some of her most valued experiences come from her time as a civilian working with our active-duty military and veterans. Christina is motivated and result-orientated which has resulted in high-performing medical units with exceptional quality and service standards. Christina is a mom to four beautiful children and a proud military spouse.

Jim Hendrickson
Division Director, FacilitiesJim started with LakeHouse Senior Living at the community level and worked his way into a regional role. With continued hard work and dedication, he worked his way up to Divisional Director of Facilities. Jim has over 26 years of experience in senior living. In this role, he oversees the facilities and maintenance operations at 39 LakeHouse communities in multiple states (Wisconsin, Illinois, Michigan, Indiana, Ohio, and Pennsylvania). He brings extensive experience, passion, and expertise, to ensure LakeHouse residents live in clean, safe, and well-maintained environments.
Outside of work, you can find Jim spending time with his wife and two kids. Whether it's taking care of the Highland cows and goats, fishing, kayaking, gardening, or simply cooking/grilling dinner with his wife. Family keeps him grounded and reminds him of what truly matters in life.

Teri Watson
Division Marketing ManagerAs a Division Marketing Manager, Teri Watson creates and implements marketing strategies for the LakeHouse communities. Teri has over 20 years of marketing and advertising experience. Prior to joining the LakeHouse team, Teri spent six years at Laramar Group where she was responsible for development and implementation of property marketing strategies for multifamily communities in Illinois, Wisconsin and Minnesota.
Outside of work, Teri enjoys reading, traveling, running races, and watching her two children participate in a variety of sports.

Cody Reed
Corporate Culinary SpecialistCody Reed, our Corporate Culinary Specialist is a dynamic and results-driven leader with a passion for Culinary. Throughout his career, he has consistently demonstrated a commitment to excellence, innovation, and collaborative leadership.
With a 12-year track record in the Culinary Field, Cody has held key leadership roles that have allowed him to develop a comprehensive understanding of culinary dynamics. His journey began at Triloy Health where he worked in his first healthcare setting. This early experience laid the foundation for growth and paved the way for subsequent leadership opportunities.
Beyond his professional pursuits, Cody is dedicated to giving back to the community. Cody has been involved in the Alzheimer's Association and many community service projects.